Brian Heater, writing for TechCrunch:
While it’s true corporate America has long toyed with and circled podcasting, it seems likely that 2019 will be regarded as the year that podcasting had its “modern punk” moment, per Mr. Moore.
In other words, podcasting is an overnight success 15+ years in the making.
The numbers certainly bear it out. Spotify’s spending is probably the most commonly-cited flashpoint — and understandably so. While the music streaming service hasn’t given exact numbers, it announced plans to spend between $400 million and $500 million on the genre in hopes of catching up with Apple’s decade-and-a-half long head start.
We’ve been hearing for some time now that every year is the Year of Podcasts. As long as these new mediums don’t have enough investiment or grab the attention of those well-stablished in the market who can give them traction upwards, they will look like a ninched cult. Spotify seems to care about it, in 2019.
Meanwhile, podcasts try to keep bringing you content and ask for your financial support, or fill the whole stream with ads. Some of them seems not to be open to feedbacks or willing to receive suggestions. That’s why they call you supporter and not sponsor.